Just like any business, your domain
name is your identity. Think of it as your online
business card. If you are serious about marketing
your products and services on the internet, do
it right from the start. What are domain names?
Domain names are hostnames that provide more
easily memorable names to stand in for numeric
IP addresses. In fact, this reminds us a little
bit of phone numbers. Would not it be easier
for us to dial T-E-L-I-V-O instead of having
to remember our 11 digit phone number? They are
sometimes colloquially (and incorrectly) referred
to by marketers as “Web addresses”.
The following examples illustrate the difference
between a URL (Uniform Resource Locator) and
a domain name:
URL: http://www.telivo.com/
Domain name: telivo.com
Domain names can contain numbers and letters,
plus the hyphen. And the domain name can contain
up to 67 characters.
Does it really matter?
A big YES! is the answer. A good domain name
is an asset especially if you have your own domain
name. Why? Because of the following reasons:
- Build name recognition for your company
- Create
a professional image
- Cyber Mobility – you
can move your site without loosing your domain
name
The domain name can be optimized for your business,
like bestdownload.com. It is much easier to sell
and advertise with good domain name. It will
most likely be the first thing that your potential
customers will encounter, and remember your company
if they find your business online.
Tips in choosing and creating a good domain
name
.com and .co.uk are the most common TLD's. There
other TLDs like .me.uk, .net and others
Maximize your domain name into advertising your
company as well. Like bestdownload.com, people
will understand what that means and make them
want to visit your site. It gives them question
on what kind of best downloads you offer.
If you cannot come up with a descriptive domain
name, choose a memorable short name that is attractive.
Brand it! Meaning, choose a great logo and advertise
always (by including prominently in your ads
and marketing) and make a slogan that will really
reinforce the name in people’s mind.
For more information visit www.telivo.com/domain-names
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June 17th 2008 was Firefox 3 Download Day, an
attempt to set a Guinness World Record for the
most software downloaded in 24 hours.
