Just like any business, your domain name is your identity.
Think of it as your online business card. If you are serious
about marketing your products and services on the internet,
do it right from the start.
What are domain names?
Domain names are hostnames that provide more easily memorable
names to stand in for numeric IP addresses. In fact, this
reminds us a little bit of phone numbers. Would not it
be easier for us to dial M-C-D-O-N-A-L-D-S instead of having
to remember their ten digit phone number? They are sometimes
colloquially (and incorrectly) referred to by marketers
as “Web addresses”. The following
examples illustrate the difference between a URL (Uniform
Resource Locator) and a domain name:
URL: http://www.telivo.com/
Domain name:
telivo.com
Domain names can contain numbers and letters, plus the hyphen.
And the domain name can contain up to 67 characters.
Does it really matter?
A big YES! is the answer. A good domain name is an asset
especially if you have your own domain name. Why? Because
of the following reasons:
- Build name recognition for your company
- Create a professional image
- Cyber Mobility – you can move your site without
loosing your domain name
- The domain name can be optimized for your business,
like bestdownload.com. It is much easier to sell and advertise
with good domain name. It will most likely be the first
thing that your potential customers will encounter, and
remember
your company if they find your business online.
Tips in choosing and creating a good domain name
- .com and .co.uk are the most common TLD's. There other
TLDs like .me.uk, .net
and others
- Maximize your domain name into advertising your company
as well. Like bestdownload.com, people will understand
what
that means and make them want to visit your site. It gives
them question on what kind of best downloads you offer.
- If you cannot come up with a descriptive domain name,
choose a memorable short name that is attractive. Brand
it! Meaning,
choose a great logo and advertise always (by including
prominently in your ads and marketing) and make a slogan
that will really
reinforce the name in people’s mind.
For more information visit www.telivo.com/domain-names.html
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